Admitad invests in digital medicare startup


Russian startup – the online service to make an appointment to see the doctor, raised $250 thousand from the investment fund  Admitad Invest (belongs to CPA-networks Admitad). This was announced by founder and development director of Admitad Maxim Volokhov.

Received investment will be going into the development of the platform and increase of sales. The transaction took place in the summer of 2017, in this investment round participated only Admitad. Share in the project received by the investor was not disclosed.

According to Mr. Volokhov, it was the seed round for the startup, so the investor has invested in a startup to implement business plans without assessment of the company. However, according to a source familiar with the situation, the entire startup was valued at $1 million.

Earlier Admitad Invest invested in a platform for online bloggers’ advertising in social networks called EPICSTARS, as well as in Belarus based customer service through instant messengers and social networks

Company (OOO MEDS RU) was launched in October 2016 as an appointment online service for patients using private clinics and diagnostic centers in Moscow. The main office is located in Moscow. Today service works in Moscow and the Moscow region. The startup lets patients choose and schedule a medical appointment through the website, and startup’s commissions are paid by partner clinics.

According to its own data the database includes 520 medical institutions, more than 6.5 thousand doctors of Moscow and Moscow region. According to the state register the company’s two founders are Kirill Kravchenko with a share of 30 % and the German company Adventur GMBH with a 70% stake in the company.

Among competitors in Russia is DocDoc service, which was acquired by Sberbank in 2017. Admitad Invest is an investment fund founded by the Admitad company in March 2016 to finance Internet projects. The Fund invests up to 20 million rubles and is willing to invest in projects that run for more than a year and generate profit. It provides selected companies with office space, supports with advice from experts and mentors, provides accounting and legal support for projects that can provide startups with contacts in Europe, CIS and Asia.

Founded in Germany, Admitad develops international affiliate CPA network. At the moment the network includes 1300 advertisers and 550 thousand partners worldwide, including Aliexpress, Asos, Yoox and others. Admitad offices located in Germany, Russia, Belarus, Ukraine, Turkey and India.

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