Lenta Hypermarkets acquires 22 stores of siberian Holiday Group

Lenta Hypermarket
Lenta Hypermarket

Federal chain of hypermarkets “Lenta” announced the acquisition of 22 shops of Holiday Group in Siberia. According to the announcement, the company currently acquired supermarkets under the brands Holiday Classic, “Kora” and “Holdi”. They are located in Novosibirsk, Kemerovo and Barnaul. The average store area is around 800 sq m, total area of the acquired property — about 18 thousand square meters. “Stores’ space and locations are compatible with the format of “Lenta” stores, — as per company reports.

“The deal will significantly strengthen our network in Siberia,— said “Lenta” General Director Jan Dunning.— Siberia is an important region for “Lenta”. The company opened its first hypermarket in Novosibirsk in 2006, and the first supermarket in the city earlier this year. Now company operates 36 hypermarkets and 4 supermarkets across Siberia, and operates a distribution center in Novosibirsk”.

According to “SPARK-Interfax”, the “Holliday” revenue in 2016 exceeded 58.7 billion rubles., net profit — RUB 241,4 million. Major shareholder — “H. S. R. Holiday siberiada retailing group limited”, with a share of 99.92%. “Holiday” networks consists of about 500 stores in Novosibirsk, Omsk, Kemerovo, Tomsk and Tyumen regions, and in Altai and Krasnoyarsk regions.

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  1. Russian retailer Lenta has joined the buying group EMD.
    According to an EMD statement, as a member of the group, Lenta will be have ‘valuable resources in transnational goods procurement at its disposal. Additionally, it will be possible to obtain marketing-synergies and new options for the European brand and private label activities.’

    “We are pleased to join EMD as its exclusive Russian member,” said Lenta chief executive Jan Dunning. “Above all, our membership of the alliance will enable us to enhance the breadth of our private label range through effective procurement of value-for-money products from international producers. In addition, our purchasing activities within EMD may potentially open an extra sales channel for Russian suppliers of Lenta’s private label products to access the European market.”

    About EMD

    Founded in 1989, and headquartered in Pfäffikon, Switzerland, EMD is the largest buying group in Europe and represents in Europe and Russia a cumulated consumer turnover of approximately €184 billion.

    Lenta joins retailers including Asda, Groupe Casino, Dagrofa, Kaufland, Axfood, Superunie and Norgesgruppen as a member of the EMD group. Last March, Woolworths, which operates in Australia and New Zealand, opened the buying group up to the southern hemisphere for the first time.

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